AI for Small Business: From Marketing to Operations

Small business owners learn concrete ways to use AI for customer engagement, content creation, inventory insights, bookkeeping support, and competing with bigger players.

About This Course

Large corporations have entire AI teams. As a small business owner, you have you. The good news? Today's AI tools let a one-person operation punch way above its weight class.

This course is designed specifically for small business owners and entrepreneurs. No theory lectures — every session focuses on AI applications you can implement in your business this week. We cover marketing and content creation, customer engagement, operations and bookkeeping, and strategic decision-making.

You will work on your actual business during every session, building AI-powered solutions for real challenges you face.

Who This Course Is For

Small business owners and solo entrepreneurs
Freelancers and consultants looking to scale their output
Startup founders wearing multiple hats
Local business owners who want to compete with larger players

What You Will Walk Away With

A concrete AI implementation plan for your specific business, with at least three AI tools or workflows you can start using immediately. Past participants have reported creating a month of social media content in one session, cutting their bookkeeping time in half, and automating customer follow-ups that previously fell through the cracks.

What You'll Learn

Create a month of social media content using AI in under an hour
Build AI-powered email marketing campaigns and customer follow-up sequences
Use AI for bookkeeping support, invoice processing, and financial analysis
Generate professional marketing copy, product descriptions, and website content
Analyze customer data and feedback to identify business opportunities
Set up AI-powered chatbots or automated customer response systems
Evaluate AI tools specifically suited to small business needs and budgets
Build a 90-day AI implementation roadmap for your specific business

Session Breakdown

Session 1: Marketing and Content Creation on Autopilot

The small business AI advantage: why this is your moment
Social media content creation: batch-produce a month of posts in one session
Hands-on: Create a week of social media content for your business right now
AI-powered copywriting: product descriptions, website copy, and ad creative
Email marketing: campaigns, newsletters, and automated sequences
Brand voice consistency: training AI to sound like your business
Image and video creation for marketing on a budget

Session 2: Customer Engagement and Operations

AI for customer service: chatbots, automated responses, and FAQ systems
Customer feedback analysis: finding patterns in reviews and surveys
Hands-on: Set up an AI-assisted customer engagement workflow
Bookkeeping and financial tasks: categorization, reporting, and insights
Inventory and supply chain basics with AI assistance
Scheduling, appointment management, and administrative automation
Cost-benefit analysis: which AI tools are worth paying for

Session 3: Strategy and Scaling with AI

Competitive analysis using AI: understanding your market position
Business planning and strategy development with AI assistance
Hands-on: Build your 90-day AI implementation roadmap
Pricing strategy and market research with AI tools
Legal and compliance considerations for AI in small business
Scaling your operations without scaling your headcount
Resource guide: the best AI tools for small business by category and budget

Prerequisites

You should be comfortable using a computer and basic web tools. Prior AI experience is helpful but not required. Owning or operating a small business is strongly recommended so you can apply concepts immediately.

What to Bring

A laptop with internet access. Bring specifics about your business: your website URL, examples of your marketing materials, a sample of customer feedback or reviews, and any operational pain points you want to solve. The more context you bring, the more customized your AI solutions will be.

$149

per person

No sessions currently scheduled

Bundle Discount

Save up to 30% when enrolling in multiple courses. Use code TRACK_30 for the full track.